This is a vade mecum, a handbook, for business men and women, intended to strengthen the vocation of professionals working in an ever-changing and challenging global business environment. The business leader faces a world which is characterised by a complicated mix of factors four of which have fundamentally changed the context of business over the last quarter century:
(2) new communication technologies,
(3) the financialisation of the economy,
(4) cultural changes
- and, in particular, the challenge of individualism and accompanying moral systems of relativism and utilitarianism. Business leaders, who are guided by ethical social principles, lived through virtues and illuminated for Christians by the Gospel, can, nonetheless, succeed and contribute to the common good. This text offers analysis, practical advice and discernment checklists.